End-of-Year Special—Save an Extra $100 (While Supplies Last)

Order this reference to distribute to clients and prospects. It explains key concepts necessary to understanding college planning decisions.

• Yes, please send me the client handout reference pack (50) of "The Savvy Parents’ Guide to Cutting College Costs" for only $97 (while supplies last) so I have copies on hand in the office to share with parents and grandparents. 

  This 4-panel, 2-sided, 8.5" x 11", reference guide for clients reinforces your expertise and helps to explain key concepts every client must consider when making college planning decisions, including:

  • Why college is a buyer’s market at the vast majority of colleges and universities
  • Why there isn’t a simple answer to this question: Will my child qualify for financial aid?
  • How investments impact financial aid
  • Why athletic scholarships aren’t nearly as numerous or lucrative as many families assume
  • Understanding the meaning of “demonstrated financial need” and the key factor that determines how much your child will actually receive
  • How to qualify for the full federal educational tax credit
  • How to discover real college costs
  • How grandparents can save for a child’s education without jeopardizing the child’s chances for financial aid

5 Reasons to Give Clients the Savvy Parents’ Guide to Cutting College Costs

1. Because a giant market of Baby Boomers and Gen X-ers waited too long to grasp the challenge of paying for college. Now they’re desperate for helpful insights and guidance on how to pay for college and not destroy their retirement nest egg.
2. Because parents have no idea—or completely wrong ideas—about the main sources of college funding. They’ll thank you profusely for teaching them the truth about where to look for help.
3. Because your business acumen will be on full display once you show clients and prospects how and why acquiring a college education is actually a buyer’s market. You’ll deliver a dose of peace of mind—they’ll remember and refer you for that.
4. Because there isn’t a simple answer to the question: Will my child qualify for financial aid? But you’ll possess the knowledge that shows parents and grandparents why the answer is complex and nuanced.
5. Because you’ll show parents how to use the right tools that eliminate the “financial crapshoot” aspect of their child applying for college. They’ll be grateful for the relief you will deliver to them.

About Horsesmouth

Since 1997, Horsesmouth has been helping financial advisors succeed by providing timely guidance on key topics such as business development, practice management, financial planning and investment strategies.

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